Stop Overspending on Google Ads
Capacity Engine connects ServiceTitan and Google Ads so your advertising automatically responds to technician availability, appointment capacity, cancellations, service-line demand, and budget pacing.
Built for modern home service teams managing demand, capacity, and Google Ads performance
HVAC · Plumbing · Electrical · Drain & Sewer · Multi-Location Groups · Private Equity Operators · PPC Teams · ServiceTitan Users
Let your callboard run your advertising strategy
See Capacity
Know when you need more jobs
See booked appointments, open slots, technician schedules, PTO, cancellations, and business-unit capacity in one operating view.
- Live capacity by business unit
- 5-day call board
- Technician availability
- Canceled jobs
- Open appointment visibility
Automate Demand
Let campaigns respond to availability
Increase bids when capacity is open, reduce spend when schedules are tight, and pause or throttle campaigns when fully booked.
- Capacity rules
- Bid adjustments
- Budget adjustments
- Campaign enable / pause
- Auto and manual modes
Advertise Availability
Promote what you can actually deliver
Update ad messaging based on real capacity, so customers see same-day and limited-availability offers only when your team can support them.
- Dynamic ad customizers
- Capacity-based messaging
- Offer updates
- Speed-to-service messaging
- Google Ads sync
Stop Spending Without a Strategy. Start Advertising With a Goal.
Capacity Engine creates the missing connection between the system that knows your availability and the system that creates demand.
ServiceTitan
- Jobs
- Technicians
- Business units
- Cancellations
- Appointment availability
Capacity Engine
- Capacity scoring
- Rules engine
- Budget intelligence
- Dynamic messaging
- Automation audit trail
Google Ads
- Campaigns
- Bids & budgets
- Keywords
- Devices & locations
- Ad messaging
Connect your job board to your ad strategy
See Capacity, Demand, and Ad Pressure in One View
Capacity Management gives owners, operators, dispatchers, and marketers a shared view of real technician availability across every location and business unit.
Instead of guessing when to push or pull back campaigns, your team can see exactly where capacity is open, tight, or fully booked — and make advertising decisions based on what the field can actually handle.
Capacity Console
5-day call board · all business units
Today
92%
filled
2 open
5 cancelsSun
74%
filled
6 open
Mon
60%
filled
9 open
Tue
45%
filled
12 open
Wed
30%
filled
16 open
Technicians
Spend only where capacity exists
See which business units and locations can take more calls before increasing ad pressure.
Reduce wasted spend when the board is full
Pull back campaigns when technicians are booked, schedules are tight, or same-day demand cannot be fulfilled.
Capture demand when availability opens
Detect open appointments, cancellations, and schedule gaps so marketing can quickly drive the right calls into the right markets.
Align dispatch, field activity, and advertising
View technician schedules, coverage, and capacity status in one place so operations and marketing are working from the same truth.
Recover faster from cancellations and schedule changes
Identify newly available capacity and respond before the opportunity disappears.
Real-Time Demand Control
Campaign Management gives home service operators one command center for performance, budget pacing, bidding, technician activity, dynamic ads, and capacity status. Instead of managing Google Ads from stale account averages, Capacity Engine adjusts advertising around what is actually happening in the business right now.
Campaign Control Center
Capacity Manager · capacity-aware bidding, budgets, and messaging across campaigns
Capacity Availability
Live20–40% · Plumbing 20–40% Limited Availability
Recent rule action: Applied “Plumbing 20–40% Limited Availability” · 20–40%
Today's Capacity
Need 770% filled
Open Jobs
Next Available Slot
Available Techs
Techs on Job
Cancel Rate
Daily Budget Goal
Daily Goal
$1,000.00
Today's Spend
$732.93
Remaining
$267.07
Status
On Track
Bidding Actions
Plumbing 20–40% Limited Ava…
Keyword Bids
Rule targets 100% of baseline keyword CPCs. Avg $73.37.
Mobile
Rule's authored device modifier.
Desktop
Rule's authored device modifier.
Tablet
Rule's authored device modifier.
Messaging — Dynamic Ads
Plumbing 20–40% Limited Availability
(·) PLUMBING_OFFER
$35 OFF
rule$35 Off Repairs
(·) PLUMBING_SPEED
Now Scheduling: 8AM Tomorrow
Now Scheduling: 8AM Tomorrow
Now Scheduling: 12PM Today
Now Scheduling: 12PM Today
Now Scheduling: 4:00PM Today
Now Scheduling: 4:00PM Today
Now Scheduling: 2:00PM Today
Now Scheduling: 2:00PM Today
Technician Map
Layers
Control demand by business unit
See which services are filling the board, which need more calls, and where budget should move next.
Adjust bids, budgets, and messaging in real time
Increase spend where capacity exists, pull back where teams are full, and align ads with actual availability.
Protect profit with smarter keyword and search term control
Identify waste, add negative keywords, and shift spend toward the terms that produce valuable calls.
Manage every location from one campaign command center
Drill into performance by market, service line, device, schedule, and location without losing the big picture.
Choose automation or manual control
Let Auto Engine optimize campaigns automatically, or switch to manual mode when your team needs direct control.
Make Every Ad Dollar Accountable to the Business
Budget Management gives home service teams real-time visibility into how ad spend is pacing across campaigns, service lines, business units, and locations.
Instead of waiting for month-end reports or discovering overspend after the fact, your team can see where budget is going, where it is falling behind, and where spend needs to stop, shift, or accelerate.
Budget Management
Month to Date · all groupings
Total Budget
$80,000
Today's Spend
$1,151
Remaining
$60,443
Pacing
-24.4%
HVAC
$8,420 of $24,000
Plumbing
$3,210 of $22,000
Electrical
$5,640 of $18,000
Drain & Sewer
$2,287 of $16,000
Keep spend aligned with booked work
Track budget by campaign grouping, service line, and business unit so dollars flow toward areas that can turn demand into revenue.
Catch overspend before it becomes a problem
Monitor daily spend, pacing variance, and remaining budget with 15-minute refreshes.
Control budgets by service line and business unit
Set rules that match how your operation actually runs, not just how Google structures campaigns.
Stop waste automatically when limits are reached
Use daily hard stops to prevent campaigns from pushing past approved spend levels.
Drill into performance when something changes
See which campaigns are driving spend, where pacing is off, and where budget should be adjusted.
Stop Running Ads Like Your Schedule Never Changes
Your business changes every hour. Capacity Engine helps your campaigns respond when technicians are open, booked, canceled, or ready for more work.
Give us 20 minutes and experience capacity-driven advertising for yourself. See how Capacity Engine turns your live schedule into smarter bidding, budgeting, messaging, and demand control.
What Capacity-Driven Advertising changes
Reduce wasted ad spend
Stop buying leads when schedules are full, technicians are unavailable, or the business cannot service more demand.
Increase technician utilization
Push more demand into business units, days, and service areas with open capacity.
Recover cancellations faster
Detect reopened capacity and activate campaigns before lost appointments become lost revenue.
Improve budget allocation
Move spend toward service lines and campaign groupings that can actually book more work.
Advertise real availability
Promote same-day service, next-day appointments, or limited availability based on live capacity.
Align marketing and operations
Give owners, dispatchers, marketers, and PPC teams one shared view of capacity and demand.
From disconnected PPC management to capacity-aware demand control
Before Capacity Engine
Disconnected advertising
- Google Ads managed separately
- ServiceTitan capacity ignored
- Budgets based on static monthly plans
- Campaigns spend while fully booked
- Cancellations do not trigger marketing action
- Same-day ads run when no slots exist
- Budget decisions made at account level
- Marketing and dispatch operate separately
With Capacity Engine
Capacity-driven demand control
- Google Ads connected to real capacity
- Business-unit availability visible
- Budget follows bookable opportunity
- Campaigns adjust when capacity changes
- Cancellations can trigger demand recovery
- Ads reflect actual appointment availability
- Spend managed by service line and capacity
- Marketing and operations work from one system
Take your advertising from campaign-driven to capacity-driven
Connect ServiceTitan and Google Ads. Align marketing with operations. Let your callboard run your advertising strategy.
Google Ads is blind to your schedule
The #1 reason home service campaigns waste budget is not always keywords, bids, or budget. It is the disconnect between your campaigns and your real technician availability.
Google Ads Is Blind to Your Schedule
Learn why campaigns can look optimized in Google Ads while still wasting money operationally — and how Capacity-Driven Advertising™ aligns spend, bidding, budgets, and messaging with ServiceTitan capacity.
- Why cost per lead is incomplete without capacity context
- How technician availability should influence campaign spend
- How cancellations can become demand-generation opportunities
- How capacity bands control bids, budgets, and messaging
Built for teams that need marketing and operations working together
"Our Google Ads account used to tell us how many leads we bought. Capacity Engine shows us whether we should be buying more demand at all."
Marketing Director
Multi-Location Home Services Company